Seneca Gaming Corporation announced that Jim Wise has joined the company as senior vice president of marketing.

A 20-year casino industry veteran, Wise has held senior marketing and public relations positions at several casinos, including the Sands Hotel & Casino in Atlantic City, Argosy Gaming and Hollywood Casino Corporation. Most recently, he was vice president of marketing for Mohegan Sun at Pocono Downs in Pennsylvania.

Wise will lead the overall marketing strategy and initiatives, including marketing, advertising, promotion and player development, for each of Seneca Gaming Corporation's three western New York casino properties-Seneca Niagara Casino & Hotel, Seneca Allegany Casino & Hotel and Seneca Buffalo Creek Casino.

"Jim brings a dynamic perspective to our team," said Cathy Walker, chief operating officer of Seneca Gaming Corporation. "His work with gaming companies across multiple jurisdictions will be an asset to our ongoing efforts to expand our geographic reach and to provide our patrons with the best possible experience during each visit to our properties."

"Seneca Gaming Corporation presented a unique opportunity to join a growing company with multiple properties and to build upon a strong foundation," Wise said. "I believe we are well-positioned from both a business and geographic standpoint to grow and expand our market share and introduce new customers to world-class offerings available at our casino properties."

By Staff