Leading slot manufacturer International Game Technology announced that its server-based gaming solution, the sbX Experience Management System, is live and fully operational at the new Aria Resort & Casino at CityCenter on the Las Vegas Strip.

"It's truly a game changer," said Patti Hart, IGT's president and CEO. "What was once a multi-year decision for a casino operator is now a 15-second decision. Before, an operator had to make a long-term commitment to a game purchase. With sbX, the operator can now have a machine with an entire library of games tied to it-allowing them unmatched flexibility for game mix decisions. For the first time, an operator can manage in near real time, making changes to their casino floor as their player mix changes."

The sbX system allows operators to download new games to machines on the floor, but also features applications allowing the player to make service requests right at the slot machine. In addition to IGT games, a select number of games from rival slot manufacturer WMS are linked to the sbX management system.

"At CityCenter, we are pleased to offer our players the personalization, customization and choices that sbX and the Service Window provide," said Bill McBeath, president and chief operating officer of Aria.

The ARIA casino floor features a combination of IGT's server-based network, incorporating the player-focused Service Window, sbX Floor Manager and Media Manager, the IGT Advantage casino management system, 100 WMS machines and 970 IGT AVP machines with 3-D Multi-Layer Display technology. This complete solution is known as IGT DynamiX.

"We are excited to join with CityCenter and IGT in the industry's first GSA-compliant server-based solution on such a large scale," said Orrin Edidin, president of WMS Industries Inc.

By Staff