Randy Fine was the leader in the development of the Harrah’s Total Reward program. He took a relatively standard slot club and energized it so now it is the most powerful marketing tool in the industry. After leaving Harrah’s, Fine was hired as VP marketing for Carl Icahn’s group of casinos, helping to turn a $300 million investment into a $1 billion windfall, and four years ago formed the Fine Point Group, specializing in marketing. He has assisted dozens of casinos in improving their market share and was recently awarded the management contract for the Greektown Casino in Detroit while it was in bankruptcy. In just three months, he’s improved Greektown’s market share and has made the property an attractive purchase. He spoke with me at Greektown in late April about that casino and his overall view of the industry….

By Roger Gros

Roger Gros is publisher of Global Gaming Business, a the industry’s leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named “Businessman of the Year” for 1998 by the Greater Atlantic City Chamber of Commerce.

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